PRESENTATION: Piloting a CRM Initiative

July 23, 2002 Presentations Comments (0) 58

Piloting a CRM Initiative: Balancing People Process and Technology

Please note that this presentation is Dave Harkins’ work created in other partnerships or organizations and the design templates have not been changed. Additionally, this content may now be dated but can still be used as an idea starter for your specific needs.

Delivered July 23, 2002, National Center for Database Marketing
Presented with Melissa Rehfus, Vice President, Marketing, Blue Cross Blue Shield of Florida

(Click the link below to access the PDF file)

Piloting a CRM Initiative

David Harkins is an entrepreneur, business consultant, and executive coach.

He has had a fulfilling career in marketing, advising both large and small companies including several in the Fortune 500 and many of America’s largest nonprofit organizations. In his spare time, he consults, speaks, writes, hikes, explores, and creates art. Although, not necessarily in that order.

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PRESENTATION: Piloting a CRM Initiative

by David Harkins time to read: <1 min
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