On public speaking

August 5, 2017 ENT645 - Entrepreneurial Marketing, M.E. Program Coursework, Marketing, Speaking Comments (5) 520

ENT645 - WEEK 7

I was first asked to speak publicly sometime in the early 90’s for a broadcasting trade association meeting. I had a small media-buying business, and my model was a little different than the local agencies. The association believed my thoughts on media buying would be useful to those who were trying to sell media. I was part of a panel, but I cannot recall what I talked about or how useful my comments might have been to those in attendance. I do remember I was quite anxious about participation but managed to get through it because I understand how important public speaking opportunities were to help build credibility for my business and my entrepreneurial endeavors.

Public speaking does not come naturally to me.

It makes me uncomfortable in all sorts of ways, none the least of which is feeling unprepared regardless of how much preparation time I put into the talk. There are other challenges, too. I want to everyone to find something of value in my talk, I want to be entertaining as well as informative so those listening don’t get bored. I want those in the audience to have at least one “ah-ha” moment or walk away with one piece of information that is useful. And I really don’t want to hang around afterward to talk to people—the introvert in me needs to recharge—but I do. Public speaking, even for the most experienced, can be exhausting.

I am certain I fail at more than one of things I noted above every time I speak publicly. That doesn’t stop me from continuing to do so. Practice breeds improvement, not perfection. Improvement should be the goal.

Six things I have learned that make me a better speaker.

Perhaps these learnings from my experiences speaking might be helpful to you:

You will not be perfect. You shouldn’t strive for that in your talk. You will forget key points you wanted to make, and you may lose a thought or two. Usually, no one will know unless you tell them. Everyone listening expects you to be human, so imperfection is expected and allowed.

Know your audience. By knowing your audience, you can seed your talk with information and relevant personal stories that will be most interesting to that audience. That’s key to keeping their attention and engagement.

Be wary of humor. Humor can be useful, but it is also subjective. You don’t want to say something that will cause some of your audience to shut down or diminish your credibility.

Don’t allow PowerPoint to be a crutch. It’s okay to use slides, but use them for emphasis of your key points and not as a checklist of bullet points to read to your audience. If you’re planning to read bullet points, do your audience a favor and just hand out your presentation and forget about speaking. However, if you emphasize your key points in your presentation, they will serve as reminders of the flow and pacing of your talk but not bore your audience.

Practice a little, but not too much. Practice is important, but unless you’re giving a TED talk, you want to seem authentic, not a cog in the speaking machine. If you really know your topic, you will need less practice and will likely be less anxious because you’ll be talking about something you know.

For keynote speeches or any talk that goes over about 20-minutes, I practice by writing my speech in its entirety and then reading it aloud several times to pace delivery, plan vocal inflections and pauses for key points. Next, I put key points from the talk on 3 x 5 index cards and rehearse the talk a couple of times as if I were actually giving it in person. This helps with timing. I usually carry those index cards with me to help jog my memory if an audience question causes me to lose my pacing. Oh, and the most important thing to do with those cards is to number them in case they are dropped. I learned this the hard way.

Speak slowly. Most of us can deliver a 20-minute talk in 10-minutes if we get nervous. Take your time. When it seems like your talk is crawling by, you will have pretty close to the proper pacing for your talk.

Now I am often called upon to speak.

Since my first talk, I have given many. I regularly speak to user groups, at conferences, and at trade shows. I speak to groups large and small. I speak on many topics ranging from marketing strategy and branding, to direct marketing, to licensing and trademark protection, and most recently on how to launch a podcast. I even speak on leadership and about motivational topics.

I am asked to speak because my audiences seem to enjoy my talks. I seek speaking opportunities because it allows me to continue to expand my own knowledge of a topic, and hopefully to build a little credibility in the topics of which I speak. There’s a Latin principle that applies here: Docendo discimus, which means “by teaching, we learn.”

And I am always trying to learn. How about you?

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Some of my favorite resources of speaking and presentations include:

The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience (Business Skills and Development)

slide:ology: The Art and Science of Creating Great Presentations

Resonate: Present Visual Stories that Transform Audiences

Note: The above are affiliate links.

And if you’re looking for a speaker for your next event I am happy to discuss the opportunity with you. Click this link to learn more about my speaking engagements.

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Featured image: David Harkins speaking at the Amazon Inventions Tour. Click here to see the talk.

David Harkins is a serial entrepreneur, which is a more professional way of saying he is still trying to figure out what he wants to be when he grows up.
When not working for himself, he has had a fulfilling career in marketing, advising both large and small companies including several in the Fortune 500 and many of America’s largest nonprofit organizations. In his spare time, he consults, speaks, writes, hikes, explores, and creates art. Although, not necessarily in that order. Connect with him on social media below:

5 Responses to :
On public speaking

  1. tcomer1 says:

    David,
    Like you, I am not a fan of public speaking but it seems others always see that “potential” in me. I enjoyed your takeaways that you provided for making public speaking a lot easier.

    P.s. I actually have them on a notepad as things to remember.

    1. Awesome, Toshia!

      I’m glad those takeaways resonated with you.

  2. Blanka Barnett says:

    Great post, David!

    A reflection on perfection – it’s is impossible to achieve, but it’s so hard not to strive for it! You are right…folks won’t know if you miss a point.

    A reflection on PowerPoint – there’s no better way to lose and insult your audience than reading your PowerPoint presentation to them.

    Thank you for your tips and authenticity!

    1. Thanks, Blanka.

      Regarding PowerPoint, it’s a visual tool. And yet so many of us use it as a text tool. If we can get something colorful and visual there to help drive home the point we’re trying to make, it will make it stick with the audience much easier. Wouldn’t you agree?

      1. Absolutely agree – sadly, I’m not wildly creative with graphic design. You, however, are very creative!

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On public speaking

by David Harkins time to read: 4 min
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