Residual Customer Value Calculator

September 7, 2009 Business, Marketing Comments (0) 126

The Residual Customer Value Calculator helps to estimate the value a single customer for your company over his/her lifetime.

The purpose of this calculator is not to create a defined and tangible customer value equation; rather, it’s to simply provide a way to estimate what a single customer might be worth based on the average purchase, the number of times he/she purchases during a year, and how many people this individual this person may influence.

David Harkins is a serial entrepreneur, which is a more professional way of saying he is still trying to figure out what he wants to be when he grows up.
When not working for himself, he has had a fulfilling career in marketing, advising both large and small companies including several in the Fortune 500 and many of America’s largest nonprofit organizations. In his spare time, he consults, speaks, writes, hikes, explores, and creates art. Although, not necessarily in that order. Connect with him on social media below:

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Residual Customer Value Calculator

by David Harkins time to read: <1 min
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