Residual Customer Value Calculator

September 7, 2009 Business, Marketing Comments (0) 156

The Residual Customer Value Calculator helps to estimate the value a single customer for your company over his/her lifetime.

The purpose of this calculator is not to create a defined and tangible customer value equation; rather, it’s to simply provide a way to estimate what a single customer might be worth based on the average purchase, the number of times he/she purchases during a year, and how many people this individual this person may influence.

David Harkins is an entrepreneur, business consultant, and executive coach.

He has had a fulfilling career in marketing, advising both large and small companies including several in the Fortune 500 and many of America’s largest nonprofit organizations. In his spare time, he consults, speaks, writes, hikes, explores, and creates art. Although, not necessarily in that order.

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Residual Customer Value Calculator

by David Harkins time to read: <1 min
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