WHITEPAPER: Customers are Channel Neutral

July 15, 2003 Strategy, Whitepaper Comments (0) 165

Originally written in 2003 as a prediction for what would come to be known as “Omni-Channel marketing” during my tenure at the Jackson Group.

From 2003:

The term “multi-channel marketing” refers to the process of building a customer relationship across two or more marketing or sales channels.The channels are those that are interactive, such as face-to-face, telephone, email, Internet, or perhaps direct mail. These channels provide an organization the opportunity to develop and maintain the brand promise as the customer engages the organization at each point of contact.

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David Harkins is an entrepreneur, business consultant, and executive coach.

He has had a fulfilling career in marketing, advising both large and small companies including several in the Fortune 500 and many of America’s largest nonprofit organizations. In his spare time, he consults, speaks, writes, hikes, explores, and creates art. Although, not necessarily in that order.

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WHITEPAPER: Customers are Channel Neutral

by David Harkins time to read: <1 min
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