WHITEPAPER: Customers are Channel Neutral

July 15, 2003 Strategy, Whitepaper Comments (0) 134

Originally written in 2003 as a prediction for what would come to be known as “Omni-Channel marketing” during my tenure at the Jackson Group.
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From 2003:

The term “multi-channel marketing” refers to the process of building a customer relationship across two or more marketing or sales channels.The channels are those that are interactive, such as face-to-face, telephone, email, Internet, or perhaps direct mail. These channels provide an organization the opportunity to develop and maintain the brand promise as the customer engages the organization at each point of contact.

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David Harkins is a serial entrepreneur, which is a more professional way of saying he is still trying to figure out what he wants to be when he grows up.
When not working for himself, he has had a fulfilling career in marketing, advising both large and small companies including several in the Fortune 500 and many of America’s largest nonprofit organizations. In his spare time, he consults, speaks, writes, hikes, explores, and creates art. Although, not necessarily in that order. Connect with him on social media below:

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WHITEPAPER: Customers are Channel Neutral

by David Harkins time to read: <1 min
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