Improving the bottom line: A case study in direct marketing list management
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Delivered December 11, 2002, National Center for Database Marketing
Presented with Trisha Lacey, Microsoft Corporation
David Harkins is a business strategist, speaker, and teacher.
He is the founder and executive consultant at David Harkins Company. In his spare time, he writes hikes, explores, and creates art. Although, not necessarily in that order.
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