The following is an interview with Lynda Liner, Senior Executive Recruiter with Victoria James Executive Search, for my Entrepreneurial Planning graduate course. Lynda and I have known each other since 2015 when she recruited me for a position in a small business. We discuss entrepreneurial recruitment for A-Players.
Q. Please share with me a little about your background and experience recruiting.
A. Thank you, David, for the invitation to share insights into the recruiting industry.
My early introduction to recruiting was joining a well-known international retained executive search firm as Assistant to the Administrative group that allowed me to learn the industry literally from the bottom up and benefitting from support from mentors while advancing and working each layer of recruiting: research, strategy, candidate development, interviewing, client management – total experience and education in Best Practices and Values I continue to apply today. The CEO of the recruiting firm gave me advice I’ve never forgotten, “Always remember, recruiting is a contact sport.
Things happen when you engage with people.” And has influenced my dedication to the best possible experience and service to our clients and our candidate professionals.
Q. Your areas of expertise, as I understand it, are in the sales and marketing disciplines. In your experience, how important is it that entrepreneurs find the right talent for roles in these disciplines in a startup? Why do you believe this to be true?
A. The “right” sales and marketing talent will ultimately be responsible for the forward success of an organization. A start-up would initially focus on sales and marketing as the backbone and frontline of an organization and primary management partnership to establish a solid foundation on which to build the organization’s mission, philosophy, culture and simultaneously developing a strategy and action plan for their product or service.
To confirm the importance of identifying the right talent for sales and marketing, in my experience, having placed numerous marketing professionals in middle to senior management roles, I’ve observed large and small companies, from start-up and established, realize positive outcomes, e.g., increased revenue, brand awareness, acquisition, other - as a result of successful key...