Piloting a CRM Initiative: Balancing People Process and Technology
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Delivered July 23, 2002, National Center for Database Marketing
Presented with Melissa Rehfus, Vice President, Marketing, Blue Cross Blue Shield of Florida
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David Harkins is a business strategist, speaker, and teacher.
He is the founder and executive consultant at David Harkins Company. In his spare time, he writes hikes, explores, and creates art. Although, not necessarily in that order.
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