The Residual Customer Value Calculator helps to estimate the value a single customer for your company over his/her lifetime.
The purpose of this calculator is not to create a defined and tangible customer value equation; rather, it’s to simply provide a way to estimate what a single customer might be worth based on the average purchase, the number of times he/she purchases during a year, and how many people this individual this person may influence.
David Harkins is a serial entrepreneur with significant experience in branding, strategy, licensing and marketing.
In his spare time, he consults, coaches, speaks, writes, hikes, explores, and creates art. Although, not necessarily in that order.
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